Healthcare
Pregnancy tracker
Forpartum — Pregnancy Tracking Healthcare App
Project Details
Client
Jamilia Shani
Company
FORPARTUM
Catogory
Pregnancy Tracking Healthcare App
Timeline
2 Months
Tools Used
Figma
Regions
Phoenix, United States
Project Description
Forpartum is your all-in-one companion for the entire motherhood journey before, during, and long after pregnancy. Thoughtfully designed to support women at every stage, the app offers personalized, mindful guidance from pregnancy planning to childbirth and beyond.
From safe prenatal workouts and calming yoga to postpartum recovery programs and expert-curated resources, Forpartum empowers mothers to move confidently, stay healthy, and feel supported for life. Every feature is built with care so moms can focus on what truly matters: a safe, balanced, and joyful motherhood experience.
Problems
The motherhood journey is deeply personal yet most pregnancy and postpartum apps feel fragmented, overwhelming, or overly clinical. Expecting and new mothers often struggle to find trustworthy guidance that evolves with them, supports both physical and mental well-being, and fits naturally into their daily lives.
Critical needs like safe movement, emotional balance, and postpartum recovery are frequently addressed in isolation, leaving women without a holistic sense of support during one of the most transformative phases of life.
The Challenges
Forpartum required an experience that could support women before, during, and long after pregnancy without adding stress or complexity. The challenge was to design a platform that:
- Feels calm, reassuring, and emotionally safe
- Delivers personalized guidance across multiple life stages
- Balances medical credibility with warmth and empathy
- Encourages consistency without pressure or guilt
Above all, the app needed to earn trust becoming a companion, not just a tracker.
Solutions
We designed Forpartum as a holistic pregnancy and postpartum companion, centered around mindful guidance and gentle progression. The experience combines personalized programs, expert-led content, and intuitive tracking into a single, supportive ecosystem.
Through thoughtful UX, calming visuals, and stage-aware content, the app empowers mothers to care for their bodies and minds with confidence meeting them exactly where they are, every step of the journey.
Style Guide
Forpartum’s visual language was designed to feel calm, nurturing, and human reflecting the emotional sensitivity of motherhood.
Soft color palettes, gentle gradients, and spacious layouts create a sense of ease and reassurance. Typography is warm and highly readable, supporting long-form guidance without fatigue. Rounded components and subtle motion cues reinforce comfort and continuity rather than urgency.
The interface avoids clinical rigidity, instead prioritizing emotional clarity and softness helping users feel supported, not monitored.
Core Features
Stage-Based Journey Tracking
Personalized experiences that adapt across pregnancy planning, prenatal care, postpartum recovery, and beyond ensuring relevance at every phase.Mindful Movement Programs
Safe prenatal workouts, yoga, and postpartum recovery routines designed by experts to support strength, flexibility, and healing.Personalized Wellness Guidance
Tailored recommendations that evolve with the user’s stage, needs, and comfort level without overwhelm.Expert-Curated Resources
Reliable, easy-to-understand content that educates and reassures, helping mothers make informed decisions with confidence.Holistic Motherhood Support
A balanced approach that integrates physical health, mental well-being, and emotional care into one cohesive experience.
They really knocked it out of the park with their app design! Their professionalism, cooperation, and ability to exceed expectations were top-notch. Plus, their proactive communication and timely delivery made working with them a breeze!
Jamilia Shani
Midwife & Director
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